AS Monaco Unveils New Visual Identity: "RISE RISK REPEAT"
Rebranding Features Modernized Logo and Slogan
Monaco, France – March 8, 2023
AS Monaco Football Club has unveiled its new visual identity, titled "RISE RISK REPEAT," signifying a bold and forward-thinking approach as they strive for continued success both on and off the pitch.
The centerpiece of the rebranding effort is a modernized club logo that retains the iconic crest shape and red and white colors. However, the design has been simplified and streamlined, featuring a more dynamic and contemporary appearance.
Alongside the updated logo, AS Monaco has also adopted a new slogan, "RISE RISK REPEAT." This mantra embodies the club's commitment to constant improvement, embracing challenges, and always striving for greatness.
The new visual identity will be implemented across all aspects of the club's operations, including the official website, social media channels, and merchandise. It is designed to reflect AS Monaco's ambition and determination to become a globally recognized and competitive force in modern football.
The club believes that this rebranding will not only enhance their digital presence but also create a stronger connection with their loyal fans and attract new supporters worldwide. As AS Monaco continues to navigate the ever-evolving landscape of the sport, its updated visual identity serves as a powerful statement of intent and a commitment to delivering an unforgettable football experience.
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